Team Challenge Journal

Since the entrepreneurial bug bit me during my consulting days, I’ve been on a mission to master the art of building high-performing teams. I’ve found my sweet spot at the intersection of innovation, coaching, and teamwork.

Seven years ago, I co-founded Tortuga Solutions with my other half—a brand marketing agency that invests in startups. We join startup founders to get the brand marketing in place and build teams ready to grow the business. Or, as I like to say, we “turtleize” companies.

Over the years, we’ve taken on diverse and exciting projects, growing our venture portfolio. From a company importing jackfruit and turning it into delicious plant-based meals, to a startup creating erasable stone paper notebooks, to a SaaS solution for sports clubs—we’re always up for the challenge if we love the product, click with the founders, and have the time to commit.

This journal is for startup founders and young product managers struggling to launch new ventures or scale an existing one. I hope the real-life examples from my experience of scaling MOYU help you succeed in your startups or corporate ventures.